PENERAPAN TEKNOLOGI AUGMENTED REALITY SEBAGAI MEDIA PROMOSI PERUMAHAN DEVELOPER PROPERTY SYARIAH (DPS) KALIMANTAN TENGAH
Ayu Wulan Ndary, C1655201042, 2020. Penerapan Teknologi Augmented Reality Sebagai Media Promosi Perumahan Developer Property Syariah (DPS) Kalimantan Tengah, Advisor I Sulistyowati, S.Kom.,M.Cs., Advisor II Rudini, M.Pd. Business growth in the field of property agents is growing year by year because the community needs to be an increasing residential place. Several promotional efforts with various media began to be used to increase business presence and efforts to face competition between other property agents. Brochures that have become the main promotional media for each property agent are considered to have many limitations, because in addition to only being a 2D object, limited information on media brochures also makes the marketing process monotonous. Likewise in the Amana Residence housing which is incorporated in the Kalimantan Tengah Developer Property Syariah (DPS) community, the promotional media used are still limited to brochure media. Therefore, in an effort to make the marketing process more attractive and effective, this Augmented Reality (AR) technology is used. Augmented Reality (AR) is a technology used to convey information, where this technology can combine the virtual world in the form of 2 dimensions or 3 dimensions into the real world in real-time. To apply this technology to the promotion of development efforts in the Amana Residence housing, an Augmented Reality (AR) 3D application was created using Unity 3D and Sketchup. In this final project, the Android-based Augmented Reality application has been successfully implemented, and this application has gone through a testing process using blackbox testing. Based on the results of the questionnaire against the respondents produced an average value of 86% which means included in the excellent category.